Olra is a fitness apparel online retailer based in the UK, founded by Charlotte Robertson who was inspired to create versatile activewear made with movement in mind.
Charlotte has been living life upside down since the age of 7. Her background was dance and gymnastics and she started her career in the fitness industry aged 18. A few years in she soon found her love for Pole and Aerial Fitness and has been lucky enough to share this through teaching, competing and travelling around the world. Charlotte has since become UKPPC Elite Champion, achieved 2nd place at PCS Asia and was World Pole Dance Finalist.
In 2017 she had her little boy Arlo and this is where the name Olra is inspired from. After spending a significant amount of time in lockdown (2020) Charlotte was inspired to create a more versatile range of fitness clothing.
"I wanted to create items that made me feel good whilst wearing them but were practical enough for working out, working from home and mum duties too!"
The logo, which without realising is similar to a Koru in New zealand and actually symbolises new life, growth & strength. This couldnt have been more fitting for the story behind the brand as they faced their own challenges from when Arlo was only a baby, with the sudden, unexpected loss of Charlotte's husband and Arlo’s father Luke. The brand represents the next chapter in their lives together.